OP3N 2025
On October 23rd, 2025, we took part in the organization of Ledger Op3n, the brand’s flagship event, held for the first time inside Ledger’s new global headquarters at 106 rue du Temple in Paris.
It was a milestone moment for the company — a celebration of more than ten years of innovation, community, and progress in digital ownership. The event turned Ledger’s 7,500 m² headquarters, designed by Franklin Azzi, into a fully immersive experience where art, technology, and security came together.
With Disruptive Agency, we collaborated on the production, helping coordinate creative teams, logistics, and vendor operations, and supporting the setup of installations and product displays throughout the space.
The day mixed keynotes, demo stations, and interactive art, while the evening turned 106 into a live cultural experience with performances by Avalon Emerson, Bambounou, Mehdi M, and Amina.
It was more than an event — it was a true statement of culture, creativity, and innovation, and a project I’m proud to have helped bring to life
Barely after wrapping up Day 1, we transformed the space overnight to welcome over 500 guests for the Daytime experience — a large-scale, multi-level event featuring immersive rooms, conference spaces, and a temporary concept store created just for the occasion.
The experience culminated in a grand evening celebration, as the same two floors were completely reimagined once again — turning the headquarters into a cultural playground with renowned DJs, culinary design performances, and large-scale digital art installations.
It was an ambitious and dynamic production, blending innovation, art, and community in a way that perfectly embodied Ledger’s creative vision and Disruptive Agency’s approach to experiential storytelling.
Ledger OP3N 2025 was an event within the event
A two-day experience designed to engage three different audiences through distinct formats, both inside and outside Ledger’s headquarters.
The first day was fully dedicated to influencers and creators, who were invited for a private visit of the new Ledger HQ and given exclusive access to discover the latest product launches. The day ended with an evening celebration on the Seine River, offering a unique and intimate brand experience.
Medias
We’re fortunate to be reshared by major outlets such as BFM and Hypebeast.