NFT PARIS

🕹️ Immersive Touchpoints & Interactive Features

Key booth features included:

  • An augmented reality photocall developed with The Sandbox, allowing guests to pose in-game and print custom branded portraits

  • A sports car installation teasing a major upcoming partnership

  • Immersive content displayed on dynamic LED walls

  • Comfortable networking zones with clear storytelling across the brands

Every touchpoint was designed to make Web3 tangible, engaging and fun — sparking both curiosity and connection.

Février 2024

Grande Halle de la Vilette
Paris

🚀 Uniting Web3 Giants Under One Flagship Activation

For the 2024 edition of NFT Paris, Disruptive Agency partnered with The Sandbox and Animoca Brands to design and produce one of the event’s most prominent activations — a powerful collective presence bringing together multiple Animoca portfolio companies under a single, unified space.

The mission? Amplify visibility, reinforce ecosystem cohesion, and offer attendees a playful, premium and immersive Web3 experience right at the entrance of the venue.

📍 A Strategic 80m² Presence at the Heart of the Event

We negotiated and secured a prime booth location (80m²) directly at the main entrance of NFT Paris, ensuring maximum visibility and foot traffic.

The booth was structured with dedicated branded zones for each participating company while maintaining a cohesive and immersive narrative throughout the space. It became a strategic platform for product showcases, demos, and networking.

🧰 Our Scope of Work

Disruptive Agency led the full activation from concept to execution, including:

  • Creative Direction & Narrative Development

  • Scenic Design & AV Production

  • Booth Ideation & Spatial Flow Design

  • Vendor Sourcing, Budgeting & Logistics

  • On-site Production & Operations

  • Brand Coordination across Animoca Brands’ portfolio

  • Negotiation with event organizers and venue partners

  • Content creation & live coverage

💥 Why It Mattered

This activation was more than a booth — it was a proof of concept that strong collective storytelling and design can elevate a multi-brand ecosystem into one unified and striking experience.

At Disruptive Agency, we don’t just build booths. We engineer presence, design moments, and deliver operational excellence that puts our clients at the center of culture, conversation and community.