Événements

May 17, 2024

ETHcc Cannes
Hollywood Hills Film Announcement, The Sandbox

Context
Hosted during ETHCC Cannes 2024, Hollywood Hills was an exclusive launch event celebrating the release of The Sandbox’s film project “Hollywood Hills”, blending cinema, web3, and digital culture.
Set in a stunning venue overlooking the French Riviera, the event gathered creators, partners, and key figures from the Cinema & Web3 ecosystem.


Objectives

Produced by Disruptive Agency for The Sandbox, the event aimed to position the brand at the crossroads of film, gaming, and Web3 culture, while unveiling its cinematic narrative to a select audience of industry leaders and creators.
The goal was to craft an elevated, immersive experience that embodied the aesthetic and emotional codes of the film — turning its universe into a real-world celebration.

Deliverables
Disruptive Agency led the entire creative and production process:

  • Venue design, scenography, and lighting reflecting the film’s atmosphere

  • Guest curation, production management, and on-site direction

  • Live music with internal DJs and full catering management.

  • Coordination of photo and video capture to extend the storytelling online

Outcome
The Hollywood Hills premiere became one of the standout cultural moments of ETHCC Cannes 2024, bridging cinema, art, and Web3 innovation.
The event reinforced The Sandbox’s positioning as a creative universe that transcends platforms — celebrating digital expression through real-world experiences imagined and produced by Disruptive Agency.

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